Ethernet provides the
technology that has enabled all of these applications in the LAN, and with Mid-Band
Ethernet, across the WAN as well.
Copper 137
Economics of Ethernet
This drive toward higher bandwidth services is leading to fierce competition for customers.
Wireline carriers are not the only suitors for residential and business service needs;
cable companies and wireless providers are also vigorously pursuing the same market.
Because these high-bandwidth pipes offer the potential for value-added service offerings,
they prove to be very ???sticky??? and improve customer retention. It is often the case that the
first carrier to deliver the service to the customer, wins that customer for a very long time.
The fast time-to-market of Mid-Band Ethernet allows any wireline provider to reach the
customers with a next-generation service alternative long before the competition by using
their existing infrastructure, therefore locking in the customer??™s revenue stream.
Ethernet has long won the battle to become the natural link layer protocol for IPbased
applications and services. IEEE 802.3 Ethernet standards have evolved to extend
electrical and optical interface speeds from 10 Mbps to 10Gbps and beyond.
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